Go to Market Planning
Use of the eight question planning methodology to develop a clear go to market plan covering routes to market, marketing communications and field enablement.
Use of the eight question planning methodology to develop a clear and achievable marketing plan designed around your customers’ requirements and information sources.
Channel, Sales and Marketing Enablement
Certification Programme Development
What does the programme need to look like, what competencies does your organisation need your service provider and channel partners to have in their sales and technical people.
Field Enablement (Sales, Marketing, Technical)
Design and delivery of field enablement programmes to ensure that the marketing, sales and technical teams of your service provider partners can create the customer base to achieve your goals.
Channel & Service Auditing
Increasing customer satisfaction by the systematic identification of capability gaps within your own and your service provider partner’s process delivery and skill base.